What is the most important thing to do before an open house, aside from deep clean?https://www.darrenbuyshomescash.com/3-successful-open-house-strategies-for-sellers/
The most important thing to do before an open house is to market it as a neighborhood celebration, not just another listing. Too many agents rely on what I call the 3P approach: 1)Put up a sign. 2)Put it in the MLS. 3)Pray. That’s simply ineffective in today’s competitive market. A successful open house requires comprehensive promotion across all digital platforms. Additionally, agents should personally visit the neighborhood, knocking on doors to invite neighbors the week before. This personal touch shows commitment and builds relationships with potential future clients. Having specialized in Sacramento’s challenging properties for over 30 years, particularly in Florin, South Sacramento, and Oak Park, I’ve learned that many residents in these 1950s and 60s neighborhoods don’t regularly check online listings.
Your open house creates the first public impression of the property. Strategic agents coordinate with other nearby open houses for maximum visitor flow. This isn’t competition—it’s collaboration that benefits everyone involved. When agents refer visitors to each other’s events, it creates a circuit of interested buyers moving through the neighborhood. Open houses thrive on momentum and energy; the more attendees you have, the more interest and curiosity it generates from passersby, creating genuine excitement around your property.
Should the seller be there for the open house, or is it best for them to find something else to do?
Sellers should definitely leave during open houses. When buyers can explore freely without the homeowner present, they feel more comfortable examining the property and imagining themselves living there. Having sellers present often makes visitors uncomfortable and restricted in their movements. The reality is, people don’t sell houses—houses sell themselves when buyers can connect with them emotionally. In fact, many serious buyers (myself included) prefer minimal agent presence as well. An overeager agent can sometimes appear desperate, which buyers immediately sense and find off-putting.
Is professional staging necessary for a great open house?
For properties with good potential and solid foundations, professional staging is absolutely worth the investment. However, for homes with significant issues or those we’d purchase as fixers in our cash-buying business, I typically recommend against it.
Quality staging creates excitement and showcases possibilities that buyers might not envision themselves. It also dramatically enhances online photographs, which is crucial in today’s digital-first market. Consider model homes in new developments—everyone remembers them because they’re perfectly presented. In my 30+ years renovating properties throughout Sacramento, from older 1950s homes in Florin to fixers in North Highlands, I always stage properties before selling. Whether it’s a single-family home or a mobile home, professional staging elevates the presentation and often makes properties appear even more appealing online than they are in person.
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Since a lot of people shop online and use virtual walkthroughs, is an open house necessary in an online-first market?
Open houses remain essential even in our digital world. As a California Broker with over 25 years of experience in Sacramento, I’ve witnessed this firsthand. Just yesterday, I shared several new MLS listings in our neighborhood with my wife. After thoroughly reviewing all 80 photos and the virtual tour for one property, her immediate response was, “Can we go see it?”
While some consumers confidently make major purchases sight unseen through services like Carvana or Amazon, real estate is fundamentally different. Many buyers need to experience a property physically—to feel the space, assess the neighborhood, and connect emotionally with their potential home. By assuming everyone shops exclusively online, you potentially exclude a significant market segment. Open houses create an experience that digital listings simply cannot replicate. As a veteran-owned business with an A+ BBB rating for over 6 years, we specialize in Sacramento’s most challenging properties—homes with tenant issues, squatters, excessive clutter, or properties in probate. We’re particularly active in Florin, Del Paso Heights, Oak Park, Citrus Heights and North Highlands, where we understand the unique characteristics of those classic 1950s and 60s homes. We handle sensitive situations like divorce with empathy and professionalism, and can even advance funds for probate attorneys when needed. Sell your home to darrenbuyshomescash, call (916) 300-7962 today and close in 10 days.
Market update
https://cdn.carrot.com/uploads/sites/8221/2025/07/2024-11-01-Forecast-Video-1.pdf
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